Examples of physical properties are: color, smell,
freezing point, boiling point, melting point, infra-red spectrum,
attraction (paramagnetic) or repulsion (diamagnetic) to magnets,
opacity, viscosity and density. There are many more examples.
Note that measuring each of these properties will not alter the
basic nature of the substance.
Examples of chemical properties are: heat of combustion,
reactivity with water, PH, and electromotive force.
The more properties we can identify for a substance, the better
we know the nature of that substance. These properties can then
help us model the substance and thus understand how this substance
will behave under various conditions.